Services that help companies mitigate the reputational risk that food-fraud poses is a big growth area. Its a great business opportunity. Its going to be important not just as a China play, but as a global play, because Chinese food companies are becoming part of the whole global supply chain.
Definitely, this is not a Chinese issue its a global issue.
Some of the biggest food companies there are backing blockchain technology that grew out of the anarchic world of crypto-currencies.