Services that help companies mitigate the reputational risk that food-fraud poses is a big growth area. Its a great business opportunity. Its going to be important not just as a China play, but as a global play, because Chinese food companies are becoming part of the whole global supply chain.
Definitely, this is not a Chinese issue its a global issue.
Definitely, EndChain is aiming to be a global player.
We will first focus in Asia, as the problems regarding counterfeits here is larger issue. Once we have a foothold, we will be able to move to other locations