It helps to find an ICO with a fully functioning product rather than just an idea. That gives more confidence to investors. FinanceX for example. After a successful Private Sale and Presale, their ICO starts tomorrow with a huge promotion. 30% bonus FNX token for anyone who purchases on the first day.
https://medium.com/financex/30-bonus-on-fnx-november-21-d8b82b4ad8bf