I think it is not necessary, change the name? purpose, image or other attribute? I know something that is legend is always consistent in every form from the beginning the product is created, because it is proof of consistency, existence and consumer trust, if it is changed then the result will be obedient, of course bad
I agree, I don't see a need for rebranding Bitcoin. People already heard of it, they somewhat know what it is and how it is used and if they want to learn more they will do it. No need to re-brand it.