It appears to be a buzzword that is mostly be associated with FOMO (fear of missing out) in most people's minds, when they don't entirely understand what it even means. They don't want to be known as someone who can't keep up with the times.

BUT, that doesn't mean we should be cynical and ignore projects that are solving legitimate problems when it comes to full acceptance of crypto payments and decentralization across industries. In my opinion, this requires a project to focus on not just integrating blockchain technology into supply chains, but allowing for a whole new economic infrastructure by actually recreating decentralized versions of the same services/methods of product distribution we currently use. In my opinion, this means the project has to be focused on creating a means of transacting without an exchange, as in a distributed exchange network. (The virternity ico is doing this). Also has to be very safe, impossible to hack and easy for anyone to use, not just a crypto geek.