Blockchain = Itunes, Spotify (the bank and government versions)
Bitcoin = Gnutella, Kazaa, Bittorrent, Filelockers
Blockchain = overhyped buzzword making people not understand that well configured database systems can work just as efficiently.
Blockchain is a money cow, it's used as a smart marketing tool to raise capital startups and regular businesses otherwise wouldn't be able to raise. Ripple has been providing smart database solutions to financial institutions for a while now, and they can run their own token within that environment to move value from point A to point B.
Ripple CEO even said that blockchains aren't even useful or a better alternative, and when you know that this is factually correct, what more evidence is needed to show that corporate use of a blockchain is nothing more than hot air? They don't even want immutability.

The real innovation of the blockchain kicks in when you talk about decentralized (immutable) ledgers.