I have to say that these token specs with a fairly low hardcap are exciting from an investor's point of view. There's lot's of room to grow.
They have to be realistic in this crypto economy that we have now. Its hard even to reach softcap yet alone hardcap. Typically, i rather join ICOs with lower hardcap which ussually means your tokens will be worth more but on the other had, there will be less money for development and promotion.
yes, it is difficult to find a balance. In this market big hardcaps are never reached so smaller ones are better but you need to spend the little money you get wisely.