I think now is the period that brands need to build their product/services, even though the market is on a very annoying range at the moment, it does not mean that they should pause their activities because it will be difficult for them to catch up when things spring up,so they should keep the community talking via their marketing processes and meetups
They have been quite a good one here in terms of keeping the community talking
Like just recently they dropped an article in their announcement channel I think it's worthy to share
https://medium.com/@tachain/10-proven-ways-good-leaders-build-trust-with-their-employees-d850d441aa86