Some new entrants in cryptocurrency trading do trade blindly on coins without doing their research on coins before investing, majority invest base on FUD or a pump group which are not realiable.
The following are some of the factors to consider before investing in coins base on long terms investment:
On-going Projects
Community Hype
Market sentiments
Future projects
Social media reach
Yes, I agree, this is the right wishes, you can not blindly invest in the market, especially in a market like crypto-currencies, here without knowledge you cannot earn money. I advise everyone to listen to this common advice.