Some new entrants in cryptocurrency trading do trade blindly on coins without doing their research on coins before investing, majority invest base on FUD or a pump group which are not realiable.
The following are some of the factors to consider before investing in coins base on long terms investment:
On-going Projects
Community Hype
Market sentiments
Future projects
Social media reach
All these are important points to note for newbies. Including the team make up. Who makes the core team and advisors. What is the experience and technical know how? And finally, does the project offer a minimum viable product. It is very important to project sustainability