Hello, let me clear this doubt some people said that all ICO is a scam but I don't believe them because I have invested in some ICO and make a good fortune, let me give you some clue to invest.
1. When you want to invest first of all research about the particular ico you want to invest in, try to check their Whitepaper because some ICO copy text from another ICO white papers
2. Try to check their LinkedIn profile though that does'nt matter because some fake LinkedIn profile.
3.Try to know their real location even though some use VPN to hide their location.
4.website professional matters a lot because some don't even know how to build website and they are claiming that they are in to Blockchain
5. Despite all this..involving in ICO is a big risk
This is a good start for newbies. But to have the advice above augument. Team research is very important. Now matter how they want to fake it. Trace them from their linkedin page to current or former place of work. If for example he worked with PWC, his LinkedIn connections must have pwc friends. Check how often he posts on LinkedIn and when he Registered on LinkedIn. Some of them clam to have worked with Google for 4 years, pwc 3 years and yet a 4 months old LinkedIn account. Obviously, something is not right