Corld Co-Founder and CEO Cem Unsal just published a great article on Medium.
"If youre following the world from a brand-consumer engagement perspective, you must have heard the term Purpose a lot. Despite its connotation at first sight, purpose differs from a traditional mission statement by definition. It defines an organizations value in society, which allows it to simultaneously grow its business and positively impact the world.
As a trend, the purpose is becoming a core value for brands to identify their relationships with their consumers and the planet that we live in. In accordance with this fact, they have been increasingly allocating resources into purpose practices for the last few years. Thus, Purpose has become a significant trend, which leads businesses to change how they operate and what they stand for."If you want to read more about
How Purpose Engagement Will Redefine Social Media, you can read the rest here:
https://medium.com/corld/purpose-engagement-will-redefine-social-media-4e7a4d89979cYou can stay updated for our upcoming articles by following us at
www.medium.com/corld and
www.medium.com/cedium