Today ETH has reached 138 $, this is the worst price this year. Vitalik itself is announcing laounching Etherium 2.0, but it has no effect until now. Will it reach under 100 $ for tonight? 
Yes, I am sure Ethereum can reach a similar level. Buterin is not a businessman and not a marketer. He is not interested in the financial side. He is a superfan of blockchain technology. It is the exact opposite of the developers of such projects as EOS, for example ...