We are doing this for most of our start up pools. For our first pool (wdc.cryptotroll.com), we gave away 100% of our fees to top 10 block finders, plus additional 10% of all donations to the winner. This is significantly less. The idea behind this promotion is to attract miners to join our pool. We would be happy to receive 70% of future fees, instead of 0%, if pool is not adopted by miners. It is not very complicated, nor require any trolling to promote.
CryptoTroll