Crypto will evolve, at least most everyone seems to be convinced it will. Out of what we have now, probably only a dozen or so will maintain any real-world value beyond trading & "collecting".
I would tend to agree that most all technologies advance, evolve, etc. And not necessarily the best one always wins. Beta was better than VHS, there were a couple of "next gen" DVDs (including Blu-Ray, but I don't remember the other ones). Why? I don't know, probably due to the money behind it.
I think it's foolish to think the real-world is going to stay out of crypto, unless govt's start banning & tracking it. Otherwise, the Goldman Sachs crews are going to be here to stay.
So, what to do? Invest if you like it. Don't if you don't.
But don't discount the real-world coverage of things like this and Bitcloud. I think it will tend to influence what the real next big thing is going to be.