The main goal is to achieve profit in any situation and in any position on any coins. While of course this cannot be done because of the general avalanche, but it remains to wait quite a bit.
For certain, this is most of the time the primary reason of engaging in this kind of market. That is, to make a profit in any way possible in cryptocurrency. But having that reason alone will not suffice inorder to stay long in this field with the advent of challenges like bearish time and loss of profit.