So, if all that isn't misleading, I don't know what is. I guess if what he's doing is acceptable, I might as well sell my "OpenCL Based, Optimized BTC Miner with Sources, 10 TH/s". It works with any SHA-256 Proof of Work (however they are all special-weak)! You could crack that 10 MILLiON US$ chain of blocks!
Well, I do think if one is not savy or paying attention they would misunderstand what he is saying - yes this will mislead many. But then he also said if you're not savy, and don't know what you're doing this isn't for you. Yes he's a salesman, but he's not scamming... just an interesting word choice and provocative, tabloid-ish title.