Apart from the obvious indicators of making sure the project is not a scam, prioritizing the analysis of the working product should come first.
These days I am looking for a project that makes buying and using crypto easy and allows you to safely buy things you want with it once you have it.
This is why I think decentralized exchange projects hold the most potential!
What are you looking for in an ICO?
Exchange is not profitable anymore but ICO with technology concept will survive and successful. For this one we can check again the finish ICO and see the progress until now. Most people like me only see from the profit and hard cap to decides follow an ICO project. Believe in you and good luck to you.