In my opinion team is the most important thing in icos and projects. Because if team wants they can hire best developers and if team want they can create a very good community with communication and with some bounties and airdrops etc.
Team is the most important thing. If a ico have a best team they can do everything. They can even change the project or whitepaper they can do rebranding etc. Everything is possible. If you are increasing the quality of your ico no body will not say anything to your way.