To my opinion Crypto is created or introduced as  a decentralized one now a days most of the thing to become viral is through some social media's that is by face book , whats app .and you tube then how can that be a decentralized one ? it would be a centralized one since the identity is revealed through these media's . There is no matter of going viral for Bitcoin the only way to be viral depends upon the price of the Bitcoin if the price have hiked like previous year then it will naturally go viral .