Today’s social networking has five common problems and Corld offers five solutions. Corld identifies these problems as lack of freedom, privacy, collaboration, relevancy and audience understanding.

Established social networking is gradually lacking freedom because users are encouraged to follow profiles rather than actual content. For instance, a user might be following another user for inspiring his or her interests and hobbies. Take motorcycling as an example. You might follow a user who is interested in motorcycling but since you are following a profile rather than the content, you have to consume other and irrelevant content besides motorcycling; the user’s cat, family or business life in this case. Corld is about freedom because it allows users to follow “Journeys” rather than the profiles. So with Corld, you will have full control on what to follow.