The platform must be of very high quality so that people start recommending it to their friends.
To recommend to your friends any platform or project is unfortunately the most ungrateful task. If you manage to earn good money, no one will even thank you, but if they lose their money, then you will be remembered for years.
And I think so. How can I advise friends or acquaintances projects? They all go out and consider themselves promising, and then go somewhere else. And friends will leave with them)))