It is an awesome experience for us who are new to World of Ether. Offering us an amazing gaming platform.
if they will continue what they are doing right now, this game might reach out a lot of gamers. and with the experience that they are offering, word of mouth will make this more attractive. we will see how far this goes...
I think the goal is to beat the success that success that CryptoKitties had in December. That was a lot of gamers for blockchain, but it wasn't a lot of gamers...