And also, everyone should understand that we are bringin non-crypto people ! These people do not have any ETH ! It will be their very first ICO.
That is an admirable ambition, however...
How many people have not heard about crypto yet? With the amount of crypto news that has percolated through to the mainstream by now that number is not that big anymore.
And for those who have heard about crypto but did not get involved before, the current crypto climate is not exactly welcoming.