They plan to distribute 3M coins. It's 1 EXM per 200 CND. So, if you keep 2000 CND you will get 10 EXM. 1 EXM distribute for 1 Ethereum. So, it's nice airdrop.
if you take the price now, it is not money at all. only very large holders of tokens can earn at least a little. for the rest, it will only be dust in their wallets. but the project is well done that at least it does something and plans on such a market.