If we simulate a situation on the market, then Bonafi should find a certain demand for their service quickly enough. At least in view of the apparent lack of competition. Yes, there are some projects that work in approximately the same direction, but their ways of dealing with counterfeit are morally outdated.
The blockchain opens up new opportunities for everyone and Bonafi decided to use this as profitably and efficiently as possible.
This should reduce the cost of various negative situations associated with user complaints. And in general, this should increase the profit of the manufacturer.