you have to ask yourself this: are they regulated?

the answer is simply NO.
they are running a token in an unregulated market, using a payment method with tokens and cryptocurrencies that are not regulated and they don't have a legitimate business either. and to top it all the method they are using (ICO) is not legal in most places in the world and is not regulated in anywhere.
so with all that not-regulated status why would they only choose one part of regulation which is KYC?