Even though that they're accepting bitcoin through BitPay, meaning that your bitcoin will be automatically sold for fiat at point of sale, it's still good news in my opinion. Certain entities that gives people the option to pay for whatever through bitcoin is always good.
I think that in the future we might or we should have also some sort of marketplace that allows buying/selling from bananas to cars with cryptocurrencies. Won't that be cool?
Take a look at OpenBazaar[1]. It's a decent potential high-volume market in the future, but it's not that good as of the moment.
[1]
https://openbazaar.org/