forward-looking profit analysis

Forward-looking
Yup! Know that that means. Seems to mean imagining something, like in the future. Sort of like speculation, or guessing.

Profit Analysis
Hmmmmm...... that's a hard one. Maybe that means, more guessing about something with a limited amount of data.
Like, drawing an elaborate curve from a very limited number of data points.


So by using some fancy words, you try to legitimize counting chickens before they hatch, when you have no fertile eggs either.


It is only 3:00 PM or so here in Washington, D.C. and the CEO's weekly report has not yet been published so we still have some time to wait to get that good news.