Here are some reasons why I think Ethershift is a game changer for the crypto business:
1. Easy accessible
2. Maintains a good exchange base i.e. ETH
3. Affordable token purchase prior to hitting exchange platforms
4. Drives ICOs competition for their tokens to get listed on Ethershift. Competition = Innovation.
Let me add two other advantages to your list.
5. Real decentralization
6. Real anonymity
These are the main advantages that other exchanges don't have