You have not clearly stated what kind of market/target you are talking about.
I am talking about producers whose purpose is not to finance state terrorism through taxes. These people need a suitable market place in combination with a suitable currency (keyword "untraceable").
They need a platform whose functionality and usability is comparable to ebay, amazon...
Of course the currency must not force anyone to load the blockchain.
And of course there must be a possibility to exchange this currency "untraceable" directly for Fiat (without KYC).