This is one of main reasons why decentralised storage projects, like STORJ, will become more popular, more accepted in the very near future.
I strongly think that bright future waiting for crypto storage projects, which based on blockchain technology.
If the only strong point point of Storj is lowering the price, I doubt it.
And the old companies as IBM, HP, Dell, etc are always pushing the storage technology development.
Nowadays all companies provide cloud services. Even non-IT companies
are trying to migrate out of what they do to cloud/IT.
Examples: Coca-Cola, Lidl, etc.
If Storj does not come up with a unique technology for storing data and only counts on price,
it's going to be eaten by big fish.