The real owners of the banking system don't need to make money off bitcoin. They essentially have unlimited money because all they have to do is type numbers into a computer. The current monetary system in place has made people into slaves. As long as people are brainwashed into thinking the dollar has value it will be business as usual.
They do not put in the forefront the task of making money on Bitcoin. I think their goal is to control the process.
If you can't win - become a leader