A project product is very important, this is what sells the project and guarantees its success! You can't just go dumping money in anything without value, the product is what tells you the direction of the project, its what gives you an idea whether the idea is feasible or not, before you invest, lookout for the product and its roadmap/execution timetable, look out also for the team, see if they can be trusted and if the people have the technical abilities to execute the plan!