I heard that Africa became the first country for holding lotteries due to language issue. Do you think that its rational to use such an approach?
The point is that the marketers managed to cover 85% of African population using just 15 languages.
Does it turn out that the reduction of costs is the main factor? Well, then im ready to see the true value of effectiveness of GG methods efficiency.
Cost reduction is always a good thing, but, as for me, the key factors here are marketing effectiveness and the demand for the lotteries themselves.
However, this platform is focused on mobile devices users. Do you really think that theres stable connection? Therere problems with technologies!