Get out the popcorn and watch, "The Clash of the Scammers" on social media near you. 
You have two people with massive egos and too much money, fighting for the Alpha dog position in the Alt coin scene. They know Bitcoin is the top dog, so they fighting over the spoils in the Alt coin scene.
Hopefully they are going to burn a lot of money to prove a point or to win a argument, to be the top dog on the yard and the real Bitcoin can continue with it's own goals.
Yes it is entertaining but it also is a good field test (and it comes for free for bitcoin) of some theories behind how the big blocks would behave in practice. Example: the recent 2 block reorg in BCH SV blockchain. It was only theory - until it happened, because of the blocks being too large to be sustainable. You have two people with massive egos and too much money, fighting for the Alpha dog position in the Alt coin scene. They know Bitcoin is the top dog, so they fighting over the spoils in the Alt coin scene.
Hopefully they are going to burn a lot of money to prove a point or to win a argument, to be the top dog on the yard and the real Bitcoin can continue with it's own goals.