Aside from discounted rates when purchasing tokens before public launching, what else can a potential investor benefit from investing in an initial coin offering?
What do they do when the coin comes to a crash when it goes public? How do these companies protect the interests of their investors?
there are few and it seems that none of the projects give the investors the rights. this is a weird market. You only invest and receive high bonus, then hope to sell and have profit. This is not a market for development. It is just projects that buy and sell tokens for profit.
If you state all projects to be just buying and selling with the aims of profit maximization, I guest you are not totally correct because some ICOs are project oriented and at that it tokens are design to suit that specific goal and their are call utility token's. This tokens apart from giving it customers discounted price during their token sale the investors are also at the advantage of using the tokens on their platform's at a discounted rate e.g to book flight and also pay for goods in some stores.