It's a straight Bitcoin clone, specifically to promote the Free State Project in New Hampshire. This isn't a coin meant to be the next pump and dump. For what we needed, Coingen saved us a ton of work and time for a decent price.
If its just a straight clone then why should anyone use it? Why not just use bitcoin that is already established and accepted by a lot of companies rather than your Free State clone-coin that offers nothing new and isn't of value anywhere?
From your page: "Will the Free State Project find a use for this coin? That is to be determined, but we feel the FSP is important enough to have its own coin." I think it is fair to say you're the only one that thinks that.