Already Ironx team have raised more than 24 million in the market which show huge potential and the partnerships made by this company will be huge. Once after the crowdsale, the development phase of exchange will surely compete to the present ICO's.
I see there are currently 5 partnerships already and the project has not released their beta platform yet. They're even in the middle of the public sale yet at this moment so I'm pretty sure that as soon as the platform is released, There will be more companies that will be joining the project as soon as they realize the potential of this project.