A man was sitting next to the machine, at one of the cafes wooden tables, and he was holding a sign that read: Dont Pay Transaction Fees. This very human entrepreneur, you see, was undercutting the worlds first bitcoin ATM. As people walked in to use the machine which was charging a 7 percent transaction fee he offered to exchange their money, by hand, at a lower rate.
http://www.wired.com/wiredenterprise/2014/01/bitcoin_atm/lol.