Thanks for all replies everyone!
Me and a couple friends have been working in the creation of some sites, some aimed at online marketing (where people can get referrals for wathever program, etc), and some sites aimed at games also. We found we have this internal token type thing in the system to get perks and what not. Then we decided, why not create a token that could be taken beyond our platforms?
Then me and my friends hit our first wall: How many coins, total supply?
Should coin amount issued be static and thats it, or should new additional coins be issued yearly? I mean, in the altcoin world it is very easy to create totally worthless s**tcoins...