More than 90% of ICOs (still a wide margin) lack pure utility aside from trading values. Among freelancers, people may trade one crypto for another, but in a brick and mortar business scenario, crypto has little to no impact. For example if I walk into a store I could get the credit card and a few other payment options. Still, with the over abundance of crypto technologies and their native tokens, only a handful of stores have barcodes for bitcoin and a few other payment coin types.
I think we need more radical real world businesses tokenizing their products and using this 'tokenization' as a means to garner support for mainstream crypto adoption. Like rewarding people loyalties for using their products.
Does anyone else here share the same concerns, or do you know a coin that is owned by real businesses for such purposes?
That could be a way to increase the usage of cryptocurrencies but this will push the usage of cryptocurrencies in a very specific context and it seems to me that what we are looking for is for a few cryptocurrencies to be used all over the world in most stores because I find unlikely that the average person is going to want to hold many coins the way we do, in my country people only hold the local currency and at most US dollars and Euros and a similar approach should be tried with cryptocurrencies in which people only need 2 or 3 cryptos to pay for everything they want.