They need to offer more ETH per bitcoin, lower the MAX to an acceptable level and therefore the pre-mine.  And lower their shares of the coin to a level that doesn't reflect a persona of greed. If they are right and follow through, they can still be multi-millionaires by changing the structure in a way that it is not overly diluted and fair and equitable to early investors.  The way is is structured now, they are punishing you for being an early adopter and instantly becoming wealthy without any risk at all.

Lets put the fundraiser in simple terms that everyone can understand.  Everyone should agree agree that all investments should have a proper risk/reward ratio. This project itself has a lot of risk and potentially a lot of reward, so neither can outweigh the other.  Now lets look at this objectively from that perspective.

Ethereum project;
Risk = Very High
Reward = Very High

Founders;
Risk = 0%
Reward=100%

Early adopters;
Risk = 100%
Reward = ?

Put that on a graph.  Does that seem like a fair transaction to you?