When the market is bullish I buy it to earn profit, when the market is bearish I buy it because I believe in the project 😏
It is right to invest in any market but we have to care that in what we are investing. When the market is bullish then any coin in which we invest can give us the profit but when the market is bearish then we have to invest in only those coins which are good and which reached to bottom and if we want to invest in ICO then only in high potential projects we can get the future profit.