i do not really care about them calling it Token,Precious Metal,Food or whatever.
sometimes they might be misspelled it because of lack of knowledge or differentiation in their view with us.
some of them think it was not a coin but instead it was a token or something like that.
for example look at that media and the publisher Jon Swartz,
based on his past article,seems like it was the first time he created this topic.
and i am really sure he told us that Bitcoin in form of 'Token' because of drama happened in the Chinese.
banning the ICOs based on Ethereum aka Token.
I agree with you, because of the lack of knowledge of one person sometimes they just naming it the way they know one object, so it is not a good idea on having lack of knowledge on something. Today, searching it on google is an easiest way to know bitcoin and other things, sometimes we need to use it to clarify something.