Aside from discounted rates when purchasing tokens before public launching, what else can a potential investor benefit from investing in an initial coin offering?
What do they do when the coin comes to a crash when it goes public? How do these companies protect the interests of their investors?
Aside from the cheap pricing for investors, I think they also offer bonuses for ICO investors like a percentage of cut when a successful milestone is reached. They usually give out more to investors when the developers gain a lot more investors. So morr people who invest then more bonus.