I'd stay away from it.
My 2 cents.
BitcoinTalk scam thread:
https://bitcointalk.org/index.php?topic=2362190.0BitcoinTalk Bitcause:
https://bitcointalk.org/index.php?topic=1183862.0-Dirt cheap trailer.
-Dirt cheap website. [*Update: Looks better now.]
-Dirt cheap app predesign (Damn god, who created that GUI?)
-Its whitepaper... no comments.
-Team without any verifiable knowledge, except Ashwini Khemlani, their VP Marketing.
-Its blockchain developer is completely unknown.
-2 of his partners are or were their own companies, the other is Festina (facepalm)
-In its "news", its name doesn't appear nor is any team member named. (I don't know why you are saying that those are updates on the project when you are not named at all.)
[*Update: They have added a lot of their own and paid publications but it doesn't matter.]
Personal opinion:
-Lack of professionalism everywhere (and they are asking for up to 20M $, god)
-Looks pretty bad.