Wow, dude. I begin to understand why you're confused about this whole thing.

Let me walk you through it.

1) The celebrity has heirs and an estate.
2) The heirs control legal rights to his image and IP.
3) They entered into contract with the AltMarket to license the exclusive use of his image and name for the promotion and sale of the coin and the proceeds from the sale are split between them and AltMarket, so both parties benefit.
4) AltMarket has the ability to enforce the exclusivity of their contract with ODB's estate and can and will sue to prevent any other exchange from listing ODBcoin without their permission and/or a licensing fee. Legal precedent for this was created when Kanye West sued the Coinye developers over unauthorized use of his image with the coin.

Because of this, after the sale ends in February, you'll only be able to trade ODBcoin with Tao on AltMarket. Think about how Ethereum's price benefited from the ICOs. Except that isn't ending very well thanks to the SEC and the vaporware nature of most ICOs.

But with Tao we have the first of a series of celebrity cryptocurrencies where the artists provide the value; solid, secure, and vapor-free.  
Plus legally compliant and safe from regulators as a result. Seems like the perfect place to escape the crypto apocalypse to me.


But let me guess, you still don't get it.