This ico is going to last for a very long time and through a good part of 2019, they may be even able to catch the next bull run if they are lucky

If they are lucky they will cach the next bull run and if they are smart, they have prepared a little mvp or good news to bring it to investors attention, when the bull run happens.

since is a long-lasting project will almost certainly catch the next bull phase of the market, they should adopt a strategy to have more visibility when this happens, for example, an airdrop or the release of an mvp to attract as many investors as possible...