Blockchain without cryptos would be never be something interesting for people, we all first see this as money then as a technology. And true, is an amazing technology, but again without the money would be like have all the world interested in MySQL... People who doesn't work with databases gives zero fucks about SQL, but guess what, all the people around the world uses money. That's what makes from blockchain and cryptos a thing.
The money is with the companies of the world. These companies is facing increasing regulation from governments and will therefore not switch to crypto - instead they develop industry-wide blockchain solutions without crypto. This way the get the value of blockchain solutions without the hassle of crypto